Don’t know how to increase your Instagram page’s reach. Look at these simple tips to do that:
1.) Post at the right time
Even though you are getting likes on your Instagram posts from your followers, but to increase the reach of your post, you need to post at the right time. Instagram and many other researchers have given the best times to post. The best time to post on Instagram is between 2 PM and 3 PM CDT. However, the level of engagement you get can change dramatically depending on what day of the week you post. The best day to post on Instagram is Thursday, not just at 3 PM, but at 5 AM, 11 AM, and 4 PM as well.
Publish Useful Information- The information you publish on your page should be useful for people so that they can relate to it and it should be searchable also. Once the audience starts relating with your content, they will surely follow your page.
Use Images and Videos regularly- Images and Videos tend to attract more audience as compared to plain text. Use strong images/videos that are relevant. For example – If you own a restaurant, uploading party pics and videos will get more likes than just writing that you had a party. And if you own an interior designing company- adding interior videos will encourage visitors to follow your page.
Fill out the About Section of the page-Give your page a nice description to let people know what your business is all about. Many visitors tend to check the about section first. Finding information will automatically tend them to follow the page.
Ask your existing contacts and employees to follow the page to give a kick start to your page. It is till now the best way to get instant likes after page creation.
Instagram page in website- Add an Instagram icon on your website, so that every site visitor gets to know that you have a business page. Adding a follow button will let unique site visitors to like your Instagram business page.
Embed content in your website- Add the most popular post on your website with a link to your Instagram page to increase reach.
Give your audience something personal- Obviously, you don’t want to treat your business page like you would your personal profile. However, throw in a post now and then to let your audience know there is a relatable person behind your business. By adding a personal touch to your page, users will see you more as another interesting friend on Instagram, rather than a business just trying to advertise.
Add behind the scenes- To get people engaged with your page and to get more likes, keep on adding behind the scenes post or your employee meetings posts.
Use Hashtags- Using hashtags is the best way to increase the post reach. You can either use the trending hashtags or can use tools to get hashtags, there are many free tools for that like keyword.io. You can use around 40-45 hashtags in a post, and this count is enough to get maximum reach organically.
Audience targeting- Using the audience targeting tool can help your page reach the exact audience you wish for.