You must have heard the name of marketing and would have known about it. But do you all know, What is Digital or Online Internet Marketing?
If you know then it is great, if you don’t know then today we are going to tell you about this. In a way, you can call it a complete tutorial of digital marketing and online internet marketing.
What is digital marketing?
One way to make your product accessible to people in the global market through online internet. Which you can promote your product or brand globally by digital equipment like mobiles and computers.
* This is what we know as digital marketing or online internet marketing.
Just as if we promote offline advertising through posters, banner, similarly online internet marketing or digital marketing is also done.
The main objective of both is to reach as many people as possible. But through digital marketing, you can reach the global market at a low cost.
How do digital or online marketing?
Nowadays, even big political parties are resorting to digital or online internet marketing to promote their party, and are also becoming successful. So let us know how you can advertise through this digital or online internet marketing.
1- Display Advertising
In this type of advertisement, we advertise our product by highlighting our product in it by making a 10-20 second video or gif image or banner ads.
2- Blogging Ads
When the product’s advertisement appears on any website’s blog. This is related to the keyword of that blog post, or from the website visited by that user, the user’s interest is detected by his browser’s cache, and if the advertisement is shown to the user, then it is called blogging advertisement.
You can also promote your product or service through the blog. It can also be a free blog or a paid blog. It does not matter, just need to keep it updated.
3 – Text Ads
When only text is displayed in place of an image or video on a blog or website, then it is called text ads.
4 – Search Engine Optimization
Search engine optimization is called SEO in short. If you have a blog or website or an e-commerce website, then the method you use to bring it to the first page of the SERP (Search Engine Result Page) is called SEO.
A major source of traffic for a blog or e-commerce website is the search engine itself. There are currently two types of this. There is On-Page SEO and another Off-Page SEO.
5 – Sponsored Search
If you search a website in the search engine, then the other website related to that website appears above the first result of the SERP, in which ad is written in one corner. The result written by that ad is a sponsored search product.
6 – Social media marketing
When you use any social media like Facebook, twitter linkedIn, Instagram, you will see that on the timeline some user-friendly advertisement shows. Which displays based on the user’s browsing cache and search history. If you advertise through social media, then with the help of this filter, you can set gender and age. This advertising is the cheapest and effective.
Facebook is a great marketing platform. Through which you can reach your target audience in a very cheap and effective way.
In the world of digital marketing, if you ignored the twitter, then you made a big mistake. There are currently over 300 million users on twitter. And many users are connecting on this every day. So it is a better platform for digital marketing like facebook.
7- Mobile Ads
In mobile ads, you can send SMS directly to the user’s mobile. Or if the user uses a smartphone, then he can display ads directly on his mobile screen.
8- Email marketing or Email ads
Through this, you send the information of your product in image, video or gif or in HTML directly to the customer in the inbox of his email. Due to which sell and traffic increases.
9- Chat ads
When using the chat of social media, you convey the information about your product to the customer, then it is called chat ads.
There are many other ways of internet marketing. Many such tools will be found in the market through which you can target your customers. Some other ways
Web banner Ads
Pop-Up / Pop-under Ads
Online Classified Ads
Now you must have understood what digital and internet marketing is and how it is done. And why all national and multinational companies are using it.Then, you avail to get your best position.