What is Digital marketing? An introduction to digital marketing
Digital marketing is an online marketing place for showcasing your products and services through various digital media to reach a larger audience. With amazing speed and ease, digital marketing media can transform searchers into fixed customers. Actually, Digital marketing is a collective term for multiple marketing channels, which includes – Social Media Marketing, Search Engine Optimization and Marketing, Email Marketing, Content Marketing and marketing through other marketing resources.
This 21st century is the age of digitalization, which has made a broad runway for exclusive digital marketing strategies and online businesses. According to the latest digital report, almost every individual spends an average of more than six hours on the internet daily. Perfect utilization of digital marketing can connect you with your desired audiences.
It started in the 1970’s, when Ray Tomlinson sent the first ever email and his technology set the platform to allow people to send and receive files through different machines. However, digital marketing started in 1990’s as this was where the Archie search engine was created as an index for FTP sites. In the 1990s, the term Digital Marketing was first coined. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.
Now we will tell you some points on how digital marketing works and benefits marketeers. These points are:
#1. Using the Keywords:
Placing the triggered keywords in perfect places of content can help your website to be identified easily by search engines and rank higher. This is a very primary marketing strategy for gaining more and more visitors.
#2. Using Social Media:
By updating tweets, creative statuses, promotional posts with photos in various social media channels like Facebook, Instagram, etc. you can voice your ideas to numerous at a time. The best part of using social media as a platform to grow your business is you can directly receive comments, reviews from your customers, and you can personally interact with them.
#3. Email Marketing:
Email marketing is a superior method to reach your desired audiences in the least expensive and most convenient way. It lets you remain associated with your customer while advancing your business and services.
There are also effective marketing strategies of online paid advertising and pay per click advertising. Here, you have to pay every time a user clicks on your Ad. But it is clearly visible that digital marketing is comparatively cost-effective and a more efficient way of advertising than any outdated traditional marketing strategy.
Before digital marketing, people used to market their products/services as:
A traditional marketing was their before Digital Marketing.
According to U.S Business strategy it is mandatory to invest 7 % to 8 % on marketing to improve sales. In some special cases you can increase your marketing budget upto 10 % to 12 %. Traditional Marketing mainly deals with News Paper Advertising , Radio Advertising , Television Advertising, Telemarketing.
When marketers got aware of the digital marketing techniques, they started avoiding the traditional marketing method as it involves huge costs with less lead conversions and with minimal audience reports, but digital marketing helps in getting huge conversions, and also tells what audience is interested in.
Now we will tell you some marketing techniques:
Radio Advertising :
Radio Advertising Started from 31st August 1920.The radio advertising made an advertisement better with background music. radio advertising cost depends on
Radio channel Reputation
Television Advertising :
Television Advertising Started from 31 July 1941. Television Advertisement with visual graphics made advertisement really awesome.Television Advertisement cost depends on
Length Of video
based on ad type ( banner ads, scrolling ads)
TeleMarketing Started from 1970’s Telemarketing. Telemarketing Was the first customer engagement advertisement. Telemarketing has more requirements than it costs
Follow up & time ( we have different time zones)
Call centers are best example for telemarketing
i think you people might know this type of advertisements.