How to become a Google Certified Digital Marketer?

Digital Marketing Certifications by Google

Google certifications provide you with relevant insights into the digital marketing. You are trained through video and written lectures about the digital marketing techniques and how to to perform with target projects.

There are many Google certificates provided by Google. Some are free while others are paid. 
These Google certified courses that help you to become a Google Certified Digital Marketer.

These certifications are:

  1. Google Digital Unlocked Certificate
  2. Google Analytics Certificate
  3. Google My Business Certificate
  4. Google Adwords Fundamental Certificate




#1.) Google Digital Unlocked Certificate


               
About this course
Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Improve your CV
Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.
(Sources- learndigital.withgoogle.com)
This certificate is free of cost.

#2.) Google Analytics Certificate
      
          

To get certified by Google Analytics the first thing you need to do is to sign up with Google partners.
And then take the GAIQ exam.
The GAIQ stands for Google Analytics Individual Qualification exam.
Then you are eligible for Google Analytics Certificate when you pass this exam.
This certificate involves some money.


#3.) Google My Business Certificate

       
(Source- staenz.com)

GET STARTED

Learn how to use your free Google My Business to create listings that will stand out when customers search online. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.


Google My Business Basics Course includes

  • Engage customers with Google My Business 

  • Claim your Google My Business listing
  • Get your business listing verified 
  • Optimize your Google My Business listing 
  • Use tools to engage your customers
  • Manage listings simply in bulk

After learning and completing all the topics and passing the assessment you are eligible for the Google My Business Certificate.
(Sources- skillshop.exceedlms.com)



#4.) Google Adwords Fundamental Certificate

           

(Source- Ciim.in)
The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Skillshop, Google's online training program. This article explains the benefits of getting certified, how to get certified, and how to communicate your certification status with others.

Before you begin
If you don't have a Skillshop account, you need to do so to access the Google Ads assessments that are required to become certified. 

Benefits
Any member of Google Partners can earn our Google Ads certification. Here are the benefits of getting certified:

Demonstrate your expertise. Show current and prospective clients that you're a certified online advertising professional with a personalized certificate that you can print.
Help your company earn the Google Partner or Premier Google Partner badge. To earn either badge, companies need at least one of their affiliated members to be Google Ads certified, in addition to other requirements.
To be sure your users’ certifications are credited to your company’s badge and specialization status, check that:

Certified users have shared their information from Skillshop.
Certified users have admin or standard access to your company’s Google Ads manager account or sub-managers.
Note: Users certified under personal emails (that don't have standard or admin access to the Partners MCC) must add a company email in Skillshop for proper attribution. This company email needs to have standard or admin access to the MCC.

Here are the certification requirements:

Partner badge: 1 user certified in Google Ads who has admin or standard access to your company’s Google Ads manager account or sub-managers.
Premier Partner badge: 2 users certified in Google Ads who have admin or standard access to your company’s Google Ads manager account or sub-managers.
How the Google Ads certification works
When you set up a Skillshop account, you'll get access to the free Google Ads certification assessments and related learning paths that you can use to study for the assessments.

To become Google Ads certified in a Google Ads product area, you need to pass the product area assessment that is available through Skillshop. The certifications are available for the following Google Ads product areas: Google Ads Search, Google Ads Display, Google Ads Video, and Shopping ads.


These are some certificates provided by the Google.
And there are many other certificates too provided by Google. These are:

      1.) Google Shopping Advertising Certificate
      2.) Google Search Advertising Certificate
      3.) Google Video Advertising Certificate
      4.) Google Display Advertising Certificate
5.) Mobile Advertising Certificate

Conclusion
By obtaining these certificates you can become a Google Certified Digital Marketer



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