Simple steps to create and manage your email database

Creating and Maintaining Email database

  1. Put a sign up form

Whether you have an ecommerce business or any other business, putting up a sign up form on your website and also on all your social media platforms would definitely help you to get some interested contacts. This is the best way to get organic and interested email contact.

  1. Organize giveaways

Organize giveaways on your social media platforms as well as on your website, this will lead to people who need giveaways to sign up for your email list, by sending people a postcard asking them for email information.

  1. Invite them to join your club

Create website clubs for people that will ask them about their email information and reward them every time they sign up. Also give discount coupons, rewards, etc on their birthdays or any special day.

  1. Optimize  for opt-ins

If a customer or prospect visits your website, they’re already at least somewhat interested. Don’t miss the opportunity to add them to your email list. Include email registration forms on every main page of your site, as well as on the pages for popular products and services.

  1. Use your blogs

While writing the blogs for your website, use it wisely and add an email form for the visitors.

These are some steps to create an email database, now we will tell you how to maintain email database.

Maintaining email database

Maintaining Email database is the first step in the email marketing procedure.
This means creating/building an email list of the audience who is somehow interested in your product/service.
It is the best way to reach out to your audience and build a direct contact with them. 

Focus on Quality

Always remember to focus on the quality of the email list and adding only the interested audience to your email database.
Having 50k+ email database sounds good, but none of them interested in your service/product sounds worst.
As email marketing is the lifeline of your marketing strategy, it should only focus on quality. Having a small number of genuine  contacts in your database is OK.
If you add people who are not interested in your emails, this will lead to the following
  • High unsubscribes.
  • Your email will be marked as SPAM, which is very bad for any business.
  • Your brand reputation will suffer.


Emails are the best way to market your products and to directly contact your interested visitors, use these steps to create and maintain database and always use organic ways for emails, collecting email database using paid methods are of no use and it just leads to wastage of money and time.

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