Optimizing YouTube Videos for SEO

Optimizing YouTube Videos for SEO
Video optimisation is the most important step to increase the reach, views, shares, subscribers of your YouTube video.
Here we will explain some steps to optimize your video for SEO. These are:

#1. Target keywords in title 

The first and the most important thing is to add your targeted keywords in the title of the video. Whenever we search for a video, the first thing that we see is the title of the video. The title of your video should contain the targeter keywords so that it matches with the searchers query. According to some research, using your target keyword in your title may help you rank for that term. The title of your YouTube video should be short, it should comprise of 60 characters, in which the keywords should be placed in the starting.

#2. Target keywords in the description of the video

According to Google, the official character limit for YouTube video description is 1,000 characters. Writing description of the video should comprise of 100 characters- two to three lines. 
The other characters should be used to mention the links, CTA's,etc.

#3. Using relevant tags

YouTube has given a feature to add tags. You should add tags relevant to your YouTube video. The main importance of this tag feature is that this helps YouTube to associate your videos to similar videos, and shows up in suggestions. Use your tags wisely and include a mixture of short tail and longtail keywords.

#4. Categorize your videos

Before uploading your video on YouTube, you can categorize your videos in the 'advanced settings' section of YouTube. Before categorising, YouTube will ask few questions. These are:
  • Who are the top creators within the category? What are they known for and what do they do well?
  • Are there any patterns between the audiences of similar channels within a given category?
  • Do the videos within a similar category have share qualities like production value, length, or format?

#5. Use thumbnails

Thumbnail is the image of the the video that visitors see while looking for the perfect video.
The thumbnail of your video just be attractive and be in such a way that it encourages visitors to open your video. But keep in mind not to use clickbait thumbnails. This decreases the subscriber base of your channel.

#6. Add cards and End screen notations

Cards
When you're watching a video, have you ever seen a small white, circular icon with an "i" in the center appear in the corner, or a translucent bar of text asking you to subscribe? Those are Cards

End screen notations
End screens display similar information as cards, but as you may have guessed, they don't display until a video is over, and are a bit more visually detailed in nature.

CONCLUSION

Optimizing your videos for SEO will help in increasing the views and watch time of your videos.
You can do SEO of your YouTube videos by using some YouTube SEO tools that are free. Some are:
  • Canva
  • Hubspot
  • VidIQ Vision- extension
  • Tube buddy

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