Using instagram insights- A definitive guide

Instagram Insights

To view your Instagram Business page Insights, click on the top right corner bar and click Insights. As shown in the image below:

Then you will get three options namely: Content , Activity and Audience.
Click on the Content section to check the number of posts, stores, promotions, IGTv's, etc.
As shown in the image below:
* This is a sample page just for your learning.

Then click on the Activity Section.The activity tab in Instagram Insights shows important insights from your profile, including interactions (profile visits and website clicks) and discovery (how many people see your content and where they found it). You can track weekly interactions, reach, and impressions. 
The first thing that you will see in your Activity Section is the Interaction.At the top of the page, you’ll find a bar graph that shows which day of the week received the most interactions. You can also find a comparison between the interactions from the week prior.
Unfortunately, these Activity Insights are limited to one week only, which does not provide you with a lot of information in the long run and might not be very helpful for your strategy.

Profile visits 
The total amount of visitors to your Instagram page in the measured period. 

Website Clicks
The total number of users who’ve clicked on the website link in your Instagram bio.

Call To Action Buttons
The total number of users who’ve pressed ‘Call To Action' button on your profile, if you added a CTA  to your bio. Like- E-mail, Call, Book now, Shop now, etc.

Discovery
This subsection shows the overall performance and influence of your Instagram account. It uses two key statistics.
Reach:
The total number of unique accounts that have seen any of your posts. This means that your content has made it onto the news feed of that number of people.

Impressions:
The total number of times that all of your posts have been seen. If this number is higher than reach, it means that some of your audience have interacted with your posts more than once. These people are most likely your followers as they tend to see more of your posts and Instagram Stories.

Tracking the information from these metrics can be important for your business as you’re able to compare changes.
A sample image is shown below of the Activity section:
 The last but not the least section of your page Insights is Audience.
The section shows about your followers and audience demographics, and when they are  online. It helps you understand more who your audience is and how they’ve grown in the past week compared to the previous week. The data received from this subsection will help you make your content fit better with your audience because now you’ll know their age, gender and where they’re from.
This section tells us:
Top Locations:
This subsection shows 
 where your audience is from. When you tap the bar graph, it will also show the percentage of people that are from that location.

Age Range:
This shows a bar chart of what age range your audience is in. You can divide it into women and men.

Gender:
This metric provides a pie chart of what gender your audience is. This is actually an interesting metric because the gender of your audience is determinative of what your content should look like and to whom you should target your ads. There is very often a big difference in what women and men enjoy seeing on their Instagram feed.

Followers:
This shows when the best time for you to post on your Instagram is, helping you plan better exactly when to post by showing you peak times per day. You can check out which hours are best on specific days or what days are the best for you.


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