What Is Digital Marketing? An Introduction to Digital Marketing

What is Digital Marketing?

Digital marketing is a ocean, Digital Marketing is Best Trending Online Marketing. Digital Marketing Is an Umbrella term of Online Marketing techniques like Search Engine Optimization, Pay per Click, Social Media, Content Marketing, Business Listing & Ad posting. Email Marketing, SMS Marketing, Viral Marketing, Affiliate Marketing

By Rahul : Digital marketing is an online marketing place for showcasing your products and services through various digital media to reach more and millions gradually. With amazing speed and ease, digital marketing media can transform searchers into fixed customers. Actually, Digital marketing is a collective term for multiple marketing channels, which includes – Social Media Marketing, Search Engine Optimization and Marketing, Email Marketing, Content Marketing and marketing through other marketing resources.

This 21st century is the age of digitalization, which has made a broad runway for exclusive digital marketing strategies and online businesses. According to the latest digital report, almost every individual spends an average of more than six hours on the internet daily. Perfect utilization of digital marketing can connect you with your desired audiences.

How digital marketing works and benefits marketeers?
1.Placing the triggered keywords in perfect places of content can help your website to be identified easily by search engines and rank higher. This is a very primary marketing strategy for gaining more and more visitors.
2.By updating tweets, creative statuses, promotional posts with photos in various social media channels like Facebook, Instagram, etc. you can voice your ideas to numerous at a time. The best part of using social media as a platform to grow your business is you can directly receive comments, reviews from your customers, and you can personally interact with them.
3.Email marketing is a superior method to reach your desired audiences in the least expensive and most convenient way. It lets you remain associated with your customer while advancing your business and services.
4.There are also effective marketing strategies of online paid advertising and pay per click advertising. Here, you have to pay every time a user clicks on your Ad. But it is clearly visible that digital marketing is comparatively cost-effective and a more efficient way of advertising than any outdated traditional marketing strategy

How is Market before Digital Marketing ?
A Traditional Marketing  Before Digital Marketing.
According to U.S Business strategy it is mandatory to invest 7 % to 8 % on marketing to Improve sales. In some special cases you can increase your marketing budget upto 10 % to 12 %. Traditional Marketing mainly deals with News Paper Advertising , Radio Advertising , Television Advertising, Telemarketing.

News Paper Advertising :
Started from June 1836. News paper and Magazine advertising is a marketing technique where advertisement cost depends on various factors :

ad size,
Page,
color,
Location,
Language and
Mainly based on paper circulation copies.

Radio Advertising :
Radio Advertising Started from 31st August 1920.The radio advertising made an advertisement better with background music. radio advertising cost depends on

Audio length
Geo Locaion
Radio channel Reputation


Television Advertising :
Television Advertising Started from 31 July 1941. Television Advertisement with visual graphics made advertisement really awesome.Television Advertisement cost depends on

Television program
Length Of video
Time
based on ad type ( banner ads, scrolling ads)

Telemarketing :
TeleMarketing Started from 1970’s Telemarketing. Telemarketing Was the first customer engagement advertisement.  Telemarketing has more requirements than it costs

Follow up & time ( we have different time zones)
Communication skills
Call centers are best example for telemarketing
i think you people might know  this type of advertisements. The invention of technology always searching for new technology methods because of limitations. so it is time to know how this Digital Marketing was Started.


How Digital Marketing  Started?
Digital Marketing Was started on may 7 1978 with spam story. Officially started with banner ad from 1993

Spam Mail Story :
As a marketing persons we always search for new marketing technologies in a similar one of marketing person to promote their brand he started “spam mail” just watch this story.Gary Thuerk a marketing person for Digital Equipment Corporation Company to promote a product of Decsystem-20 . He promoted Decsystem 20 using ‘spam email’ forwaded directly to 400 members of “Arpanet Network” (first internet network with approximately 2600 users). Though it was a spam it was success story people responded to his email . lets take a look on the digital equipment and first spam mail

spam email

Official Start Of Digital Marketing
first banner ad

The Birth of online advertising officially started from 1993 By Global Network Navigator. To Sell a Website in Online the started online advertising with banner ad (previously called clickable Ad). It was successfully Purchased by Heller Ehrman White & McAuliffe. Later in 1994 Wired.com popularly  Known as Hotwired Started Banner ads with 14 companies.




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